This high level of operational sophistication is what sets Cherry Tree apart from many operating platforms and sponsors. Secondly, I have learned that data-driven analytics combined with an intentional focus on the customer experience consistently produce great results. Hence, we have an appetite to grow Cherry Tree dramatically over the coming years. I find great fulfilment in hiring extremely bright people and creating an environment where they can grow. Firstly, I have learned that the value of my own skills and attributes is best served when operating at scale. How will previous experiences at Irvine Company shape this new venture?Ī: My experiences at Irvine Company will shape Cherry Tree in several ways.
Our vision is to ambitiously grow to be among the largest and finest operators of multi-family assets in the nation and to invest in those communities by contributing learning centers to help under-privileged kids gain access to education. After 20 years of corporate life, it was time to scratch an entrepreneurial itch, hence the creation of Cherry Tree. Recently, The Registry had the chance to speak with Marsh and learn how these past experiences will shape the future of Cherry Tree Capital Partners and how the company intends to move forward with the acquisition and development of multifamily assets in the future.Ĭan you tell me a little bit about Cherry Tree Capital Partners and how it came to be? What is the company’s vision?Ī: Cherry Tree takes its name from the working class area I grew up in north west England. In total, Irvine Company’s multifamily portfolio consists of 65,000 homes in more than 125 communities across San Diego, Orange County, West Los Angeles and the Bay Area. Through his years as President with the Orange County-based Irvine Company, Marsh was responsible for adding approximately 22,000 homes to the real estate investment firm’s multifamily portfolio, as well as the development of Newport’s 204-unit Resort at Pelican Hill. After serving the Irvine Company’s Apartment Development Division for nearly a decade, Chris Marsh has announced plans to launch Cherry Tree Capital Partners, a multi family-focused real estate investment company.